The Best of the Best: Books on Millennials
Reading for me is like sitting down to a plate of chili con carne, papas, and beans - I just can't get enough of it, especially when I'm reading on the topic of Millennials. There are many books out there that focus on the characteristic habits of Millennials, and you can spend countless hours (not to mention money) browsing the bookstores, trying to decide which one is worth your time to read. So, I decided to give you a little help by offering my "best of the best" list of books on Millennials. Here are a few books to get you started.
Millennials Rising: The Next Great Generation by Howe & Strauss. Actually, you should grab anything they put out and imediately sit down with a cup of coffee to read it. This book is considered the groundbreaker on Millennials.
Emerging Adulthood: The Winding Road from Late Teen Years through the Twenties by Jeffery Jensen Arnett. He's done more on revealing the cultural habits of Gen X and Gen Y than MTV, TMZ, and the CW combined. Okay, he's another one I would recommend you buy whatever he puts out.
Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers by Lisa Johnson. I put this book on my list because it gives you a perspective that's different from the others. Millennials are the most marketed generation ever, and they know it. Her Reach Group research makes investing in the book worth it.
Generation Me by Jean Twenge. I threw this one in because not all who follow this generation think they are the greatest thing since sliced bread. The book contains a lot of great insights to potential pitfalls for this generation's future.
In another post, I'll share my "best of the best" on Millennials in the Church. If you have other book suggestions, I'd love to hear about some other great books to read on Gen Y. Remember, reading is power.
Millennials Rising: The Next Great Generation by Howe & Strauss. Actually, you should grab anything they put out and imediately sit down with a cup of coffee to read it. This book is considered the groundbreaker on Millennials.
Emerging Adulthood: The Winding Road from Late Teen Years through the Twenties by Jeffery Jensen Arnett. He's done more on revealing the cultural habits of Gen X and Gen Y than MTV, TMZ, and the CW combined. Okay, he's another one I would recommend you buy whatever he puts out.
Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers by Lisa Johnson. I put this book on my list because it gives you a perspective that's different from the others. Millennials are the most marketed generation ever, and they know it. Her Reach Group research makes investing in the book worth it.
Generation Me by Jean Twenge. I threw this one in because not all who follow this generation think they are the greatest thing since sliced bread. The book contains a lot of great insights to potential pitfalls for this generation's future.
In another post, I'll share my "best of the best" on Millennials in the Church. If you have other book suggestions, I'd love to hear about some other great books to read on Gen Y. Remember, reading is power.
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on Thursday, January 31, 2008 at 8:24 AM.
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